View the video above to learn more about EDP Look-A-Like Modeling.
What is it
New audience targeting based on the online behaviors and attributes of an advertiser’s existing visitor or customer base.
What does it do
Look-A-Like Audience Modeling algorithms use online behaviors and attributes of an advertisers known audience to find similar but unduplicated audiences to target.
Why is it important
Look-a-Like Audience Modeling allows an advertiser to make sense out of how users are interfacing with their brand online. By comparing many variables simultaneously, data becomes actionable in real-time and new, highly valued audiences are identified and targeted with meaningful creative.